Marketing
Overview
Disclaimer: I am not a marketing expert. But I do have some solid frameworks for building a marketing plan! One of the core marketing resources I rely on is Hubspot.
In my perspective, marketing should be a clearly defined activity with measurable results. Here are is a process and some tools to help.
Define your target market segment(s) (Hubspot article link)
Everything you do should focus on the wants and needs of these segment(s)
Perform market research!! Interiew your customers and learn about them
Define the problem you’re solving for these segment(s)
Map out your customer journey (Hubspot link)
Create SMART marketing objectives (Hubspot link)
Build a marketing mix strategy to fulfill these objectives using the 4P’s framework (Hubspot link)
Build specific campaigns to achieve your objectives. Use project management tools to track and evaluate progress on your campaigns.
Check out this example marketing plan prepared for a previous company.
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